You may have some questions about how Architect4Web can be used to manage and market your website.
We have endeavoured to answer them for you here, but if you have any queries please contact us for more information.
Can I use a browser to maintain my site?
Yes. Providing you have access to Internet Explorer Version 6 or above, you can maintain the design and content of your website using Architect4Web. Browser access further enables the content management function of your site to be performed by subject experts who have been assigned access to the site regardless of their location within or outside your company.
How can a CMS be used for e-marketing?
Content management is only a small part of a total e-marketing strategy. To nurture your existing customers, attract more business and measure your e-marketing efforts using email, SMS, e-newsletters and your website you need:
Access to content so you not only can control content but you can control who can access and publish content on your website. This involves the ability to restrict access by department or location, etc.
Versioning allows content to be maintained by creating a new version of a web page rather than working on the version of the page that is currently live.
Automated publishing enables content to be published or withdrawn from publication at a pre-determined date and time.
To be able to preview your changes so you can review them and see how they will look when they are ‘live’.
The ability to personalise your website so you can provide different content to a specific group of visitors or members.
The ability to create forms for feedback, production information and requests, etc.
Complete logging and website statistics so you can measure the number of visitors to your site, see how they navigated through your site and what information they downloaded, etc. You also receive statistical feedback so you can measure the success of you e-campaigns using email, electronic newsletters and your website.
Web scoring so the design and content of your website is search engine-primed and the site is optimised so it receives top 10 positions with the major search engines.